Viral and memes are words used in an advertisement, social network advertisements (Shifman, 67). The term viral may be used to characterize several, but mostly distinct, behaviors. From word of mouth ads to video mashups and remixes posted on YouTube. Viral advertising is typically a hot focus for marketing media firms seeking to tap into the social media mobilization of audiences to make their brands known to consumers. A meme can be described as a viral material that evolves beyond the reach of the virus. It is a content unit of any information that generates a user-oriented response regarding personal emotions and feelings. Memes can be in the form of videos or photographs or mashed up to make both videos and pictures. The answer to the content is then forwarded or shared with an input version of a user (Shifman, 71). A meme is therefore content that is provocative to any user to the extent of inspiring immediate response that must be shared. Memes have features which capture
Ordinary people, flawed masculinity, humor, simplicity and whimsical character. (Shifman 72)
Critically analyze, which of Shifman’s six elements apply to your example
Ordinary people are a significant feature of memes. A Comparison of celebrity generated videos and ordinary people created videos has shown that: user-generated videos tend to lure more derivatives than corporate created videos by professionals. (Wheeler, 67). Regular folks have made videos and photographs that have gone viral and later on become memes. This people record their day to day activities which they instantly share on social networks. Instagram has been used to share videos and pictures; YouTube has also been used to create simple and personal videos and photos, Twitter and Facebook have also featured widely concerning memes (Shifman, 75).
Such kind of creation is prevalent because of their simplicity makes it easy for any ordinary person to share (Shifman, 77). The task the user is handling achievable for an average person this allows any user to mimic the same and share on the same social media platform or another one. The user may also edit it to make it suite his needs of derivations. To attain internet fame or to share in the success of any meme frenzy. It is important to comment on ordinary people’s meme rather than those of essential people (Silvestri, 200). Our peers might notice our memes and make direct comments, share or forward to make the user achieve internet fame through a peer’s or rather ordinary people’s success.
Pick at least five variations (“derivatives”) of your meme and analyze
Memes create a number derivatives which create remarks parodies or imitations (Silvestri, 198). This section is going to look at five of these variations responding to memes can include remarks which in the first viewing of the meme are inspired by emotions evoked by the meme. A user can therefore making a comment that describes their feelings. The meme analyzed gives the user a sense of pride at how a child responds to an act of aggression by younger sibling. People tend to like memes that are create happiness and joy. This allows the user a variety of remakes like “aha”, “wow”, “ow” and many others depending on the user (Shifman, 88).
The content gives direction on remarks I that one if it’s one that sparks jubilation a user will comment happily. The same meme can be edited and used by another user in a context entirely different. Instead of the intended message, a user can edit the audio to make it more appealing to their target market (Silvestri, 199)
Shifman, Limor. Memes in digital culture. The MIT Press, 2014.
Silvestri, Lisa. “Memes in Digital Culture, by Limor Schifman.” (2014): 198-200.
Wheeler, Susan. Meme. University of Iowa Press, 2012.