Mason Copeland is well conversant with franchising owing to his twenty seven year diverse experience that includes a wealth of know-how as a franchisor, company co-founder, and multi-unit franchisee. He has inordinate passion for franchising enjoying aiding franchise candidates for the past decade. In particular, as Mariotti, Steve, and Caroline (21) point out, Copeland helps candidates who are looking for objective, thoughtful advice in their search for the numerous franchising opportunities present today. He is proud to help individuals secure a perfect match in franchising areas that best compliment their skills, passions, and personalities while still letting them attain the results and goals that they are bent on achieving.
Upon completing his studies at Carleton University where he was doing a bachelor of commerce degree, Mason cofounded Microplay, a concept in video gaming in 1985. With six successful location openings and a vast wealth of experience, Copeland and his partner sought to aggressively begin franchising the idea and by early 1996, they had stretched the franchised chain to more than 160 sites across North America and globally as well. Even after divesting the bulk of their interests in the company in 1996, Copeland would nevertheless stay on at Microplay in different senior capacities.
As FranChoice Company’s Independent Franchise Consultant, Mason Copeland was involved in aiding individuals realize their business ownership dreams. As such, individuals with an interest in converting to franchise ownership but with no clue where to start were his main clients Schaeffer, Bruce, and Eli (648). Perhaps such individuals may have attempted to conduct their own research and in the process gotten overwhelmed by it, hence the need for expert guidance. Incidentally, there are countless existing franchise companies and therefore trying to get the ideal fit may sometimes be frustrating and confusing Hunt et al. (18). That was where Mason Copeland’s services would come in handy.
Mason Copeland understood the necessity for having some knowledge of the consulting company that an individual was working with in their franchise research. In light of this, he would insist on an individual knowing the company’s culture, operating philosophy and history in order to discern whether it fitted well with one’s personality. More so, he was keen on ensuring that an individual was indeed working with a genuine organization and as such ensure that the company on franchise consulting had elaborate industry professionals at all levels for it to be considered a solid company Hoy et al. (18). This is because unfortunately, almost any individual has the ability to hang out a billboard claiming to be franchise consultants. In point of fact, very few individuals actually have the knowledge and credible skills such as those of Mason Copeland to aid in franchise searching.
Rowley (3) points out that since 2002, FranChoice Company in which Mason Copeland worked as an independent franchise consultant offered free consulting processes for potential franchisees. Currently, the company is deemed as the industry’s leading franchise consultants. With Mason Copeland’s decades of franchising experience, being both a franchisee and owning a franchise company, he has vast experience in all of the industry’s facets and can therefore easily distinguish the between challenges and positives. Mason believes in an objective and forthright way for conducting franchise research considering the difficulty involved in making sense of all the clutter and noise generated by countless franchise opportunities. Fan et al. (2085) asserts that the majority if not all the companies have their focus on convincing individuals that theirs is the best option. Mason Copeland has always been aware of this fact and therefore always insists that for one to make a purchasing decision that is smart, a person ought to consider the business characteristics and how these characteristics fit with the objectives that the owner seeks to achieve.
Mason Copeland believes that the objectives of the candidate for business ownership are indeed overriding. In this regard, the candidate as well as their best interest ought to be the main focus always. Copeland is a man bent on always doing the right thing and would therefore follow a process with the candidate’s best interest in mind. This characteristic has always made people enjoy working with him as they are able to open up and liaise freely with him while enjoying his expertise. He would often gather basic information concerning the candidate including learning about their professional experience as well as their desires and goals for franchise ownership. This was usually the first step that Mason Copeland took in his quest to understand what an individual needed and wanted as an entrepreneur.
Mason Copeland has taken part in every franchise management aspect from ongoing franchisee and support relations to franchise marketing, manuals and systems development, and supplier relations. Further, Mason Copeland has also been involved in build-out and construction, establishing compliance systems and proper disclosure including developing franchise agreements, franchise owner training and strategic planning. His broad franchise ownership and franchise management experience has for years been a significant potential business owner resource for finding their ideal franchise to complement their dreams, qualifications, and interests. When not working, Mason is an enthusiast for outdoor activities and enjoys skiing, ice hockey, and hiking with his two grown children and wife.
Fan, Ying, Kai-Uwe Kuhn, and Francine Lafontaine. “Financial constraints and moral hazard: The case of franchising.” Journal of Political Economy 125.6 (2017): 2082-2125.
Hoy, Frank, Rozenn Perrigot, and Andrew Terry, eds. Handbook of Research on Franchising. Edward Elgar Publishing, 2017.
Hunt, Shelby D. Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity: For Reason, Realism, Truth and Objectivity. Routledge, 2016.
Mariotti, Steve, and Caroline Glackin. Entrepreneurship & small business management. Pearson, 2015.
Rowley, Jennifer. Information marketing. Routledge, 2016.
Schaeffer, Bruce S., and K. Eli Akhavan. “Succession Planning for Franchisees.” Franchise Law Journal 36.4 (2017): 643-659.