Identifying Gaps in Apple Inc.

The Apple Incorporation is a global brand that has a reputation for manufacturing high-quality electronic products. The company produces luxurious and advanced quality items that are very competitive in the industry. A firm employs the skills and knowledge of human resources to achieve the goals and objectives, thus, the people are vital to the success of the company. The business strategies are critical to the operations and competitiveness of the firm, therefore, the management formulates the best plans to help the company achieve their objectives. The SWOT analysis assists in analyzing the company and identifying the business environment factors both internal and external.

Apple Incorporation

The Apple Inc. is continuously growing and expanding its businesses since formation in 1976 by Steve Jobs and Steve Wozniak. The company conducts the manufacturing of high-quality devices mainly the MacBooks, iPhones, iPads, and iPods, creation of computer operating systems, and the programing of the applications compatible with their gadgets. The devices exhibit unique features and design that set apart the company from the competitors due to the quality they create to the users and the buyers, therefore, they are highly priced (Meyer, 2017). Furthermore, the company offers software services for the customers, and they take advantage of the popularity of their products (Heracleous, 2013). The Apple brand is spread all over the world and has a huge recognition owing to the outstanding user experiences and the status they create usually due to their cost compared to their competitors such as Samsung. The company strives to improve their quality and technology and has a strategy for ensuring innovation to be competitive in the industry through hiring and retaining the best talents.

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SWOT Analysis

SWOT analysis helps in assessing the business performance both internally and externally thereby giving a clear direction on what should be done to handle the business situation. The SWOT represents the internal factors namely the strengths and weaknesses while the external factors are the opportunities and threats that an organization faces. Apple Incorporation is rated in the list of the most innovative companies in the communication industry. The SWOT analysis of Apple Inc. shows the position of the company and various factors that affect the performance of the enterprise. The company uses the insights it obtains from the study of the strengths and opportunities to plan the growth. Also, the analysis gathered shows the numerous issues that require attention and solutions to ensure a corporate remains competitive in the business. The formulation of the strategic decision needs information revealing the status of the firm, and this helps in determination of the strategies that are most suitable (Johnson, Li, Phan, Singer, & Trinh, 2012).

HR SWOT Analysis

The SWOT analysis of Apple Inc. shows a clear outline of the firm by indicating the internal and external strategic factors affecting a business thus guiding the management. The information obtained from SWOT helps managers in decision making. The human resource SWOT analysis illustrates the workforce factor of the company (Meyer, 2017). The strengths of the HR function in the incorporation plays critical role in the efficiency and success of activities which include the huge available talent in the organization, the high capacity of employees, training facilities, ability to retain employees, and the advanced employee motivation skills. However, there are several weaknesses namely huge wage bill, misuse of skills, brain drain, and employee retirement leading to loss of productive talents that have the effects of reducing the outcomes and causing low productivity. The opportunities in the HR function are the immense talent in the market, advanced research and training institutions, and available cheap labor, therefore, their utilization will enable the company compete and increase the sales margin leading to more profitability. Moreover, the threats may reduce the chances of the company of making immense profits and revenue and they cause a huge competition for skilled staff, the high cost of acquiring best talents, competition for skills and employee runaway to competitors (Latif, Jaskani, Ilyas, Babar, & Gulzar, 2014).

Strategies in Apple

The Apple Incorporation has been in the industry for many years, and it possesses unique strategies that help the business remain competitive despite the high competition. The firm has a generic strategy of continuous improvement. Furthermore, the business has a plan of the enhanced capacity building to ensure they attain the most suitable skills in the market and utilize them to make the reliable products in the market (Meyer, 2017). Also, Apple provides continuous improvement and increase in product features, and they apply the most advanced technologies. Moreover, the company emphasizes on the application of the most updated information systems to gather data that is relevant in determining product features (Johnson, Li, Phan, Singer, & Trinh, 2012). The company aims at being the best communication devices’ manufacturer in the industry and has a strategy of cost leadership that helps distinguish the business from other rivals in the industry.

HR Strategies

Apple Incorporation has several strategies that contribute to maintaining the top position in the market including constant employee training, strategic improvement, empowerment of employees, and acquisition of the best talents in the market (Meyer, 2017). The acquisition and retention of talents help the company produce high quality of products and raise competitiveness. Apple Inc. strives to continuously improve their products by redesigning the product appearance, improving user experience, adding extra applications, and ensuring durability of devices thus retaining their top position in the industry.

HR Gap Analysis

HR and the overall strategies are related since they all help to achieve the organizational goal. However, there exists gap including the specialization of talents, the reward for best performance, recognition of the best talent, mentorship to attain talents, and the allocation of funds specified to build capacity and talent (Meyer, 2017). The overall goals put minimal efforts in empowering HR function. Also, it lacks adequate funding for talent acquisition. Lastly, there is little reward for best performance (see Appendix A for more information on HR Gap Analysis).


Apple Inc. is growing to new market thus they have to utilise the HR available in their expansion. The people with skills have the ability to achieve the company goals. The study of the business environment through SWOT analysis is important to help in formation of new objectives and strategies. The merge between the HR function and the organization’s overall objectives enables smooth operations in a company. The individuals working in a business determine the margins of success or failure, as a result, key emphasis should be put on recruitment of employees.



Heracleous, L. (2013). Quantum Strategy at Apple Inc. Organizational Dynamics, 42(2), 92-99.

Johnson, K., Li, Y., Phan, H., Singer, J., & Trinh, H. (2012). The Innovative Success that is Apple, Inc. (PHD). Marshall University.

Latif, M., Jaskani, J., Ilyas, T., Babar, Z., & Gulzar, H. (2014). Issues faced by Apple Inc in smart phones industry. International Journal Of Accounting And Financial Reporting, 1(1), 50.

Meyer, P. (2017). Apple’s Generic Strategy & Intensive Growth Strategies – Panmore Institute. Panmore Institute. Retrieved 19 January 2017, from

Appendix A

HR Gap Analysis Matrix for Apple Inc.

Key Organizational Strategies Key HR Strategies Gaps Between HR & Organizational Strategies
Continuously improve the products To train the employees continuously To help the individuals specialize and improve the particular talents
To build capacity and skills To empower the employees To recognize the best talents
To increase product features To acquire the best talent in the market To focus on building capacity and developing talents
To use most updated technology To allocate funds to acquire talents
To produce the best communication devices

Appendix B

HR SWOT Matrix

Strengths Weaknesses
Internal Huge talent

High capacity of staff

Ability to retain employees

Training facilities

Advanced employee motivation

Huge wage bill

Misuse of skills

Brain drain

Employee retirement

Loss of productive talent

Opportunities Threats
External Unlimited talent in market

Advanced training institution

Huge supply of labor

Cheap labor force

Competition for skilled staff

High cost of acquiring talents

Competition for skills

Employee runaway to competitors


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