A different approach would aid Google in dealing with the lengthy and extended discussions over copyright, market, audience, and profits from the books. An alternative and more efficient method would be to involve the authors, publishers, and the Department of Justice in the initial plans, as there are the principal parties who hold the copyright permissions of the books and are mindful of the benefits they need to accrue. Including them would also present Google as respecting other people’s productions. Moreover, all these stakeholders would facilitate successful negotiations and reaching a consensus.
As a user, I support the Google Books initiative. As most education programs are shifting online, libraries would significantly profit from having an online placement of the books. The majority of people would love studying at their homes or anywhere where they have an Internet access. Furthermore, this initiative would enable readership for those who are unable to physically access libraries.
Finally, Google would reach a considerable advantage from making this agreement. Firstly, it will never run out of electronically available books. Secondly, it can sell as many books as customers demand. However, it appears problematic since nobody would be able to precisely estimate the number of products sold. In addition, it is unclear if the portion of revenues would be shared with the authors and publishers. In such a case, Google would profit from only scanning the sources and sharing them on the Internet. Therefore, such an initiative would turn out to be potentially unfair to the authors.