Mainstream media is a significant source of information and enlightenment to the public in the contemporary society. However, the media tends to perpetuate negative information that is considered gender stereotyping. Gender stereotypes can be defined as generalizations about gender roles. In that light, it is essential to note that gender roles are neither negative nor positive, but they are simply inaccurate generalizations of attributes of males and females.
In the article by Sherborne (2014), there is a depiction of a woman in the kitchen and who is busy preparing meals for the family. The woman is represented in an image that portrays her as a housewife (http://stoppress.co.nz/opinion/humans-first-females-second-why-conversation-around-gender-stereotypes-advertising-needs-change ). Among the examples used to convey the message is the fact that in the media, her husband (or a male for that matter) is nowhere to be seen (Sherborne, 2014). From the image, there can be a deduction that the male gender is represented as a figure who goes out to work while the wife prepares meals for him, and also takes care of children. The image represents the woman as a household drudge who is best used to advertise kitchen products.
The message in the picture is adequate to fit a gender-role stereotype. In most all societies in the world, there is the general expectation that the woman is supposed to cook and also do housework. Also, women are charged with the role of raising children, and one sure way of raising children is through preparing meals for them to ensure they are well nourished. In conclusion, the gender message represented in the image is in one way or the other consistent with my beliefs about gender. I have been raised to understand that women are better in house chores as compared to men. However, it is the highest time that the media should avoid the demoralizing and patronizing representation of women as housewives.
Sherborne, L. (2014). Humans first, females second: why the conversation around gender stereotypes in advertising needs to change. Retrieved May 18, 2017, from StopPress: http://stoppress.co.nz/opinion/humans-first-females-second-why-conversation-around-gender-stereotypes-advertising-needs-change