An advisement which was made on FASD Awareness day September 9th 2016 was mainly on reducing alcohol consumption among pregnant women and girls. The advert is shown below;
The color used in the advertisement contribute a sense of the effects that consumption of alcohol among pregnant women and girl. The advertisement has a pregnant woman in the middle of the poster painted red and holds a bottle. The content of the bottle goes direct to the womb and affect the baby. The color used in the advertisement attracts the attention of those who searched or watched the actions of the awareness day. The background of the advertisement is red to show the danger that consumption of alcohol among the pregnant women brings. An ethical theory that was considered in the advertisement is communitarianism. The theory applies that we have a responsibility to the community. The advertisement is done for the good of the community and not for the advertiser (Dyer, 74). The advertisement uses the principle of community and when they look at the advertisement, they will have the same opinion. Through the theory, the advertisement is able to catch the attention of the readers.
Advertisement is beneficial to the community. It is through the advertisement such as the above that the community is able to learn about ethics and the right practices. When people view the advertisement, they have an inner feeling and they are able to consider what is needed by the advertisement (Dyer, 77) It is through the advertisements that the community is also able to learn about different services and products. The advertisements help in maintaining and directing the flow of products and services.
Dyer, Allen R. “Ethics, advertising and the definition of a profession.” Journal of medical ethics 11.2 (2015): 72-78.