Awareness efforts such as the Wild Aid and closure of poaching markets will produce promising outcomes in multiple ways. First, awareness will continue to undermine the markets for the poaching products. For instance, it is estimated that China has closed over 172 shops handling horns and ivory with more than 80 % percent of the ivory supplied in the country seized in 2016 (Wildaid n. p.). Ivory has also reduced considerably in value with an estimated 78 % percent between the year 2014 and 2016. Such efforts will continue favoring conservation future.
Second, global awareness will rally support for the eradication of poaching. For instance, statistics indicate differences in peak poaching in Africa from 2007-2014. Rhinoceros poaching in South Africa had increased by 9000 % percent (Save the Rhino n. p.). The last decade has seen an increase in the poaching numbers where around 7245 African Rhinos were killed during poaching (Save the Rhino n. p.). Moreover, In the 1980s, elephant poaching was estimated to be around 100,000 killings per year with the population already reduced by 80 % percent in the last 100 years (Harvey n. p.). However, with increasing global awareness, slight declines of animals such as rhino in seriously affected areas like South Africa have recently reduced from 1054 animals killed in 2016 to 1028 animals killed in 2017, while the poaching of elephants has reduced in Africa for the last five years (Press Association n. p). Therefore, with the crackdown of poachers and increasing awareness deployed, there is still hope for such species.
According to reports by the Guardian, there are increasing projects meant to save endangered species like the Elephant. Wide-ranging welfare groups such as the World-Wide Fund for Nature and others like Elephants in Canada constitute some of the famous philanthropic projects (The Guardian n.p.). Despite the engagement of conservation efforts such as lobbying, humans have adopted creative means such as photography to sensitize fellow members of the society on the need for conservation. For instance, an assemblage of photographers joined efforts and published a book entitled “32 Souls” to assist in lobbying for financial support for the Elephant Conservation Centre in Laos (The Guardian n. p.). Annual reports for the philanthropic projects, funding, and results have been published each year. For instance, in 2015, 38 organizations supported the protection and conservation of elephants globally with more than 88 projects organized across the African region. In the same year, more than $7.2 million was donated to the course of conservation (Annual Report 2015 11). The philanthropic funding efforts have seen 572 poachers arrested the same year and a decline in elephant poaching by 38 percent (Annual Report 2015 11).
Some corporations have become stakeholders in the conservation of wildlife and creating awareness through branding, civic education, and funding of organizations like the African Wildlife Foundation (AWF). Firms such as the American Rhino which provides home commodities have collaborated with AWF in a co-branding partnership in which the corporation surrenders 10 % percent of sales to the foundation (African Wildlife Foundation n. p.). The corporation has also donated a gross profit margin exceeding 50 % percent raised through the co-branded goods sold. Such generous funds have helped conserve the endangered species.
Arvid Nordquist represents a beverage supplying firm that supports the AWF’s elephant conservation campaigns through branding and organizing workshops (African Wildlife Foundation n. p.). Disneynature African Cats constitutes one of the major AWF partners dedicated to showing the problems faced by the wild cats, as a way to communicate and lobby for support towards the conservation of wildlife (African Wildlife Foundation n. p.).
African Wildlife Foundations “Corporate Partners.” AWF (2019). Retrieved from https://www.awf.org/about/partners/corporate-partners
Annual Report 2015. “Save the Elephants.” (2016) Retrieved from https://savetheelephants.org/wp-content/uploads/2016/05/2015-STE-Annual-Reportweb.pdf
Harvey, M. “Facts” WWF. Retrieved from https://www.worldwildlife.org/species/african-elephant
Press Association, “Elephant poaching drops in Africa but populations continue to fall” (2017). Retrieved from https://www.theguardian.com/environment/2017/oct/24/elephant-poaching-drops-africa-but-populations-continue-to-fall
Save the Rhino. “Poaching statistics” (2018). Retrieved from https://www.savetherhino.org/rhino-info/poaching-stats/
The Guardian. “What can I do to help elephants?’. (2017). Retrieved from https://www.theguardian.com/environment/2017/feb/13/what-can-i-do-to-help-elephants
Wildaid. “Up to 33,000 elephants, a year have been killed for their tusks” Elephants. Retrieved from http://wildaid.org/programs/elephants/