The paper delves into the APLYIC company’s corporate strategy. It examines the literature analysis, in which the important position is outlined by analyzing accessible literature. From a value standpoint, the paper provides appropriate reasons for the presence of demand for the APLYIC company’s goods and services. It outlines how the firm can use different tools to reach out to consumers. Market segmentation identifies the different segments that the company intends to reach. The report specifies targets in terms of places and clients. The paper similarly gives a comprehensive market analysis, which will be employed by the management to make the company to take off in its operations.
Literature Review
Market segmentation
APLYIC will offer its product and service to small, medium-sized and large organizations, especially those selling product and services online. The customers shall be required byb the company to contract our services(Clarke and Clarke 2014,p.10). Then, will our employees will design for them websites alongside augment traffic and create content for products or services as per the needs of these customers, who are seeking the company’s services. The company will partner with other firms that are offerring a similar products and services. This is owing to the fact that it is a costly attempt and incredibly bureucratic procedures form most of the small and medium-sized firms to permenently put into use online marketing . In order to augment sales and traffic online operations, three significant elements, incorporating easy and and attractiveness to utilize a website, high flow of traffic as well as alluring content ought to be present. Per se, the form should also employ the above three mentioned features when they require a market in the online market. Firms that are lacking websites shall be needed to all the services which the company will be offering whereas other companies that are hving websites shall be needed to contract the three essentail services,which shall be offerred to every clients.
Target market
APLYIC will be aiming to reach small and medium-sized companies in the period of its starting years of operation before moving to give their services to the larger companies (Ganesh, Paswan & Sun 2015,p.67). Although for the past periods, many companies had preferred traditional marketing very much when compared to online marketin, current changes such as increased internet penetration together with the fondnesss offfered to most of the online stores are amazing. This is ensuring that several companies are going the online way in order to reach the customers. The utilization of website is turning out to be essential element within operations of any business yearning to penetrate the market. This is due to facts that the use of websites if offerring necessary information required by existing and potential customers about the fresh products and services, whicb the firm is producing. Bigger firms are more often than not having adequate capital in ensuring that various departments are focusing marketing the firms products in various online platforms(Clegg and McAuley 2005,p.45). Besides, as company APLYIC will be putting all the resources needed in ensuring that the company succeeds in its needs of online marketing of the products . It is through this effort that would help the company to reach several customers for their products(Clegg and McAuley 2005,p.89).
Location
APLYIC will be located at Hawaii, United States America. It will be handling online marketing services, presented to the firm by various customers. These services will be provided to several firma or rather customers , which are with Hawaii together with other regions in USA and far. As outlined above, businesses operations of APLYIC will be concerntrating on web desing, Search engine optimization together with copyrighting services for various online corporations.
Target customers
APLYIC will be aiming to to reach corporate customers. The firm will commence by reaching small and medium sized companies prior to reaching larger firms.
Position strategy
The company management shall convine the custmers that the utilization of internet when it comes to marketing their services or raher productss is an essential aspect which should be embraced. The use ofonline platforms is essentiall a fashionable approach of reaching several clients worldwide. In this day and age, most of the customers prefer purchasing items that they need in various online platforms. This has come as result of several electronic gadgets to be used to access the internet. For that matetr, a stand of the company will essentially to generate platforms employed by firm’s administrators towards meeting their demands . In order to make business operations to be greatly eye-catching, there will be diplays of photos placed on various blog posts which shall be designed by the organizatial team. From the displays, customers shall be capable of knowing various forms of services APLYIC will be offerring.
Analysis
Value Position
APLYIC will be giving services on online marketing as per clients desires. Preferably, the organization will have its focus on essentiall three areas in order to succedd in its market niche. The areas will include Web designing, copyrighting together with the the optimization search on engines. Web design refers to the production and maintenance of various websites, services that are requiring differrent forms of skills and disciplines. Certainly, web design is a term used for different methods of designing various feature through the internet. Web designing is pertinent for several firms, which are having their operations online . This is due to the fact that it is via different web pages, which businesses are having the chances of reaching their prospective clients. That is is the reason as to why web page is majorly use if a person refers to design technique s, which are related to websites designs for consumers. It is surely extending to web engineering . However, optimization of search engine is defined as the process of thrugh the number of visitors who are visiting a particular web page is increased. This is done through ensuring that such pages turns out to be amongst search engines that are leading when a search is done through the internet(Clarke and Clarke 2014,p.91). This is widely used in the strategies of online marketing by several individuals and firms. Through the use of search engine optimization, most people and companies are greatly aiming at search engine traffics time after time. This is useful within any strategy for marketing because several features required concerning the company otherwise an individual is gotten straightly. Our company will be spending a lot of time to the necessary in meeting customers’ needs by means of of increasing internet traffic. Finally, our company will be coffering copyrighting services too. Copyright is defined as a content that is is illustrated within every online or printed media. For the marketing purpses, there are many firms which are emplying such contents in aid of advertising alongside doing their product commercialization. For that matter, APLYIC will be concentrating on creating contents designed for their esteemed clients in an attempt of meeting their demands.
Comprehensive Market analysis
Market trends
Typically, there has been a rising trend when it comes to the utilization of internet services for doing marketing various products and services of a company. Digital marketing appears to taking a condition of steady change. With new online platforms meant for marketing, which has been cropping up everyday, it is a big problme for several marketers to simply keep up with the present social networks in an attempt to be at the right track. The essential trend in digital marketing witnessed in the year 2016 incorporated live streaming via Facebook as well as Periscope (Boutin Jr 2015,p.123). Sevaral marketers working for most of the firm are several organization are reaching the audience through live streaming. Consequently, whenever the audience becomes addicted to Periscope otherwise Facebook, then marketers are getttng difference approached of humanizing and personalizing their brands through creating interactive contents for the customers. Through online platforms, marketers are having the capacity of interacting with the customers owing the fact that sevaral customers are accessible through the online platforms. Internet use has generated a trend on marketing curve to be on the rise due to the fact that companies are looking into using internet podiums for their products marketing (Boutin Jr 2015,p.90). This trend is more possibly going to favour APLYIC when it commence its operatipn becuase a number of clients will be stopping by to get company services.
Market need
Owing to the fact that there is popularity and grwith when it comes to the internet usage, the need on onlibe marketing services has been on the rise. The main objective of online marketing is to increase awarenes about the business entity in cooperation with its products or services offered via the internet use. Several businesses are getting aids from online marketing companies instead of carrying out marketing roles throught their means. Online marketing firms have proven to be of great asssistance for such companies when it comes to their setting objectives, crafting strategies meant for their operations and running campaigns for promotions through the online platforms. For that matter, APLYIC is having high market demand . This is because since several services which it will be giving shall be of great demand within the marketplace.
Market Growth strategies
The users of Internet globally has been increasing gradually, having an international base on the users of broadband Internet (entails fixed and wireless) within a range of 3.5 billion as of the data released the previous year . The immense base meant for higher pace for the internet users certainly is promoting several compaies to be innovative with the manner in which they offering various services through the online podiums. Sectors that are swiftly growing whenever it turns ot goving online services include sales of various entertainment products, provision of online tickets meant for travellers and electronic and apparrel sales. Even major groceries firms have moved forward to promoting their business operation through online podiums. In America, the sales of groceries online has been increasing. The major reliable attempts whenever it comes to Internet marketing entails wireless devices accessibility, which making several individuals to have an access to the internets. These days, customers are majorly concentraing on bumping into tremendous prices for the products they are seeking as thier mind-sets would state. This routine transformed significantly on account of 2007-2009 downturn, which hit entire globe. Consequently, e-commerce firm that are providing higher valuable packages at lower costs are duly in a position of prospering. The prominent conqueror in e-commerce nonethesless is Amazon. Amazon has been having sales rising at the end of each fiscal year. The company been doing excellent when it comes to its e-marketing because of the discounts offered to customers at every time they use Amazon services. Equally, APLYIC has an intention of providing discounts to their esteemed customers in order to enable the form develop. This will also assist APLYIC to penetrate the marketplace globally. It is extremely significant for th corporation look into different approaches of maket entry.
Comprehensive operative strategies
During the intial five months, APLYIC company aspirees reach out to customers through the scoila media like Twitter , Facebook among others (Boutin 2015, p.67). The company shall similarly put various various ads on daily papers, radios stations and television channels in order to ensure that its operations are known ordinary people using these sites. Upon the ending of the period, the management will assess if it has acheived or rather exceeded the set goals.
Marketing entry strategies
APLYIC will major on licensing as as an essential entry strategy. The company will licence its operations in order to ensure full venture into the business. Through licensing , the company the company will be legalizing its operations within the entire nations where its operations will be based. This will make APLYIC never face various problems with the government.
SWOT Analysis
Strengths
The company will be friendly and cooperative with the employees and customers.It will similarly employ various remarkable layouts which have been established by various firms due to good relationship it will make with other firms. The firm will be dealing on low priced products that are of high value thus attracting several clients to use their products
Weakneses
The company is likley to have hard time in meeting the other firms for partnership. Ideally, as a starting firm many established firms will not accept easily partnering with it.
Opportunities
There is global growth and developement all through the world owing to the company’s online presence. This is due to the fact that online shopping is being useed by several customers seeking to get goods as an alternative. Thus,it will be a good opportuntity of the company to get more customers.
Threats
The compamy is likely to experience political instablity in several African states. Political instabity reduces the sales rate thus making the company never to attain good returns in terms of profit(Clarke and Clarke 2014,p.78). Likewise, the rate inflation which rocks various parts of the world might be affecting the operations of the company.
Financial plan
Start-up cost
Relying on some dynamics, APLYIC managent will assess an estimated start-up cost which the business require its operations to be based on. The proposed revenue and profitability will also be delineated.The start-up costs which the company will need is $30000. The company will be having three partners to assist in raising up the cost. A combined contribution by the associated shall be 30% of start-up cost . This will be approximately $10000 if the cost is shared uniformly.
Operation Plan
The business will have three essential phases. The initial stage shall be see the company acquiring registration alongside getting every legal documents needed by the government. The company will then have its offices set in Hawaii with its branches spread in the entire USA. The subsequent face shall be setting up various applications,which shall be used in doing the marketing all the designed applications. Finally, the company will embark on intensive sales and marketing of its products.
Core competency and Competitive Advantage
APLYIC competitive edge will be arising from two major stages which include specialization and strategic associations. For the company, we are having intention of becoming majorly experienced in all our business operations. Although practicing may prevent the management from being involved in different activitie of marketing, it shall be also giving chances not only to accomplishing the demands of customers but similarly in going beyond the demands of the esteem customers. Specialization will be permitting the management to become a winner in three services that will be provided. In addition, it will enable the management to focus less on admistation issues. This insignificant focus on matters of administration will give the management chances of having ample time channeling the energy to key services which APLYIC will be giving to customers in the market (Finch, Nadeau and O’Reilly 2012,p.89).
Similarly, the other competitive edge which APLYIC company will employing is use strategic relationship with other partners. This shall never simply show to keep operations of the company excelling within everything which APLYIC perform but also making its operations to be pertinent henceforward. In an ideal sense, the management understands that they can not be perfects in everytning being done in the company. Therfore, the company will focus on tactical relationship that is extremely considerable for the growth of business and its structure. This will also be indispensable in boosting good rapport with various firms working on a similar products. There will be sharing with other firms that have excelled in online marketing platforms. The management shall know various weaknneses , which had been experied before in setting up such form of busines (Boutin Jr 2015,p.60). By using comparable logics used by the other firms , APLYIC will not generate new training courses,however; the company will focus providing diferent in three essential areas outlined (Carter 2015,p.11). Programmed administration will be exceptional for APLYIC. This will be made practical in engaging in associating with different specialists who are from various regions instead of providing training courses for the company employees. APLYIC will be offering a high level administation classes and concurrently promote class preparations that will enable several firms benefit significantly from services provied (Clegg and McAuley 2005). Normally,strategic relationships are not widespread whenever it turns to online marketing sphers. In many instances,most of the companies are doing unhealthy business which at times not accepted by the government. This is making the operations of such firms not to be suitable thus end up losing several prospective clients. Asssociation with firms involving in crafty busineses will make APLYIC similarly to lose most of its clients and be at loggerhead with the authority. Therfore, APLYIC will be employing specialization and strategic associations as point of reference to its operations(Clarke and Clarke 2014). After the benchmark, APLYIC will come up with appropriate approach to use in ensuring that it engages in a healthy business.
Conclusion
Value poition is essential when a company is starting up. It makes the managers to know various thinks which the business needs for its effective operation. In the market segmentation, APLYIC company will be reaching out for clients who are accessible through various online platforms.This will make it easy for the company to access all the available customers thus leading to more sales by the company.
Bibliography
Boutin Jr, P.J., 2015. Integrated Internet Marketing Communications for the Global Market: An Empirical Examination.
Carter, E. 2015. “Delivering Virtual Ethnicity Drama: A Pedagogical Design For Bridging Digital And Diversity Barriers.” American Journal of Business Education (Online) 8, no. 4, 327.
Clarke, T.B. and Clarke, I., 2014. A Competitive and Experiential Assignment in Search Engine Optimization Strategy. Marketing Education Review, 24(1), pp.25-30.
Clegg, S. and McAuley, J., 2005. Conceptualising middle management in higher education: A multifaceted discourse. Journal of Higher Education Policy and Management, 27(1), pp.19-34.
Finch, D., Nadeau, J. and O’Reilly, N., 2012. The future of marketing education: A practitioners perspective. Journal of Marketing Education, p.0273475312465091.
Ganesh, G., Paswan, A. and Sun, Q., 2015. Are face-to-face classes more effective than online classes? An empirical examination. Marketing Education Review, 25(2), pp.67-81.
